Andy Simpson

I started as a graphic designer who got obsessed with the web, and I've been following that curiosity ever since. Over the years that's taken me from creative agency work in the arts, to in-house designer for a New York-based fashion site with over 4 million active members, to building and leading a design team at Whitespectre. I care about craft, about people, and about making design that's actually effective.

For the past ten years at Whitespectre, that's meant working across a wide range of clients, from global DTC brands to early-stage startups, while building a team of six from the ground up. Hiring, developing careers, creating frameworks for progression.

Across it all I've worked the full stack: research, UX, systems, delivery. Not just the design layer, but the product thinking behind it. Hands-on throughout, not signing off from a distance.